Profit and Communication

Your engineers or developers excel at their jobs. But, may not be the best writers. Engineering a product and designing its supporting documentation follow similar principles but require different skills and training.

Technical communication directly affects your staff, products, and profits.

If you depend upon proposals to win new contracts, you need to communicate your concepts effectively to win new business.

If you depend upon consumers to use your products and services, you have to attract them by clearly communicating your value over that of your competitors. Every communication you produce contributes to your profits, either positively or negatively. That’s every:

• Marketing e-mail
• Brochure
• Flyer
• Newsletter
• User guide
• Instruction set

Because communication is so vital to your success, skilled professional technical communicators are important to you and your business.

When you consider the role of technical communication and technical communicators in your enterprise, consider how James River Technical Communications can help you increase your profit.

Time & Costs

Time is ticking off…and so are you. Your expenses increase with each call for service. Development costs increase every time an engineer or programmer misinterprets a poorly-written requirement. You’ve seen requirements—suppose one reads “Brew Coffee.” How many different design specifications can flow from that overly-general requirement?

When a developer is confused by an unclear design specification, more time—and money—are lost.

Customers & Your Help Desk

Maybe you don’t understand why so many customers call your Help Desk staff. Worse, your costs rise with every call.

Your customers don’t like calling for help, anyway. And, you know it.

You really need good, cost-effective, and efficient documentation. You need to obtain this for a priceyou can afford and that you know won’t change. You need communication products that are every bit as good as the widget or system you’ve produced.

Profit

You don’t need just anyone to do this for you—you want artisans in the fields of business and technical communications. You want someone whose work has earned awards, who has a reputation for doing things right and on budget.