Today, the “white paper” is about marketing a product or services. This document is no different, although it was created and delivered on a much shorter period of time than would be expected. Practically overnight, in fact. The important thing, as with all technical documentation, is to put yourself into the environment and mindset of the reader. These questions are always the same: What does the reader need? What does the reader know? What is it about this concept that can set it apart from others? These documents are not instruction manuals or guidebooks; they describe concepts and trends.