1. White Paper
(Portfolio/Technical Documentation)

Today, the “white paper” is about marketing a product or services. This document is no different, although it was created and delivered on a much shorter period of time than would be expected. Practically ...

2. Business Communication brochure
(Company Info)

Yes, James River Technical Communications writes business communication products for clients. Communication plans, brochures, white papers—we do all of these. And, we do them for our clients at a very ...

3. Trust Your Designer
(Blog/Current)

... design Information architecture Search engine optimization & marketing best practices Web & data accessibility Web hosting Site & data security If, for example, you decided to ...

4. Convert Your Web Site
(Billboard/Promotions)

... your online advertising or marketing copy now? Wouldn’t it be easier and more efficient to be able to login to your site and simply add the information right away? Of course it would. James River Technical ...

5. Promote through White Papers
(Billboard/Promotions)

... call marketing hype. Authors need to include considerable research to show, for example, how a product, service, or policy supports current standards or practices. Our base fee for a white paper is $250.00. ...

6. James River Technical Communications
(About Us/Introduction)

... pre-builts, as-builts, and test plans) User documents (administrator and user guides, quick-start guides, handbooks, programming guides) Marketing communication (brochures, flyers, press releases) ...

7. Know Your Audience
(Business Case/For James River Technical Communications)

... not, managers, engineers, and even marketing specialists conduct little research to identify what the audience needs and expects. Authors need to know how those for whom the product was developed will ...

8. Anyone Can Write...Right?
(Blog/Archive)

... and procedures. Otherwise, chaos may result. If yours is a publicly-traded corporation, federal law (the Sarbanes-Oxley Act of 2002) places special importance on these documents. Marketing Materials—How ...

9. Looking for Something?
(Blog/Archive)

... are different: the smaller size of the document strongly influences this. Plus, product users will not naturally turn to a brochure to answer operational questions. This venue lends itself better to marketing ...

10. Does Your Documentation Resemble a...
(Blog/Archive)

Is your documentation project about to cook your goose? The analogy of a documentation project with a stuffed bird is not the turkey it appears to be. Good documentation is stuffed with the proper information ...

11. Who Are You Looking For?
(Blog/Archive)

Technical communicators—writers, editors, designers, Web developers—are involved with information design, usability, quality assurance, marketing, editing, online Help authoring, instructional design, ...

12. We’re Not Robots
(Blog/Archive)

... documentation. Rather, that writer, if he or she is a member of a professional association, is usually well-versed in all phases of system development documentation as well as with marketing or training, ...

13. Lost in the Crowd?
(Blog/Archive)

... jobs but may not be the best writers. Marketing staff may be better writers, but their perspective is probably not the same as that of the customers they need to develop for your products. The design and ...

14. Your Documentation Program
(Blog/Archive)

... company produce. However… Style Guides Reinforce Your Company’s Branding. Styles should reflect and reinforce your company’s branding; your brand is your most visible marketing tool. Have your Chief ...

15. My Accomplishments
(About Us/Experience)

...  Marketing Communication Created marketing e–mail for Mimaki, Inc. Authored membership and recruiting brochures for the Potomac Appalachian Trail Club Organized and wrote a marketing book for ...

16. Profit and Communication
(Business Case/For Technical Communication)

... contributes to your profits, either positively or negatively. That’s every: Marketing e-mail Brochure Flyer Newsletter User guide Instruction set Because communication is so vital to ...

17. Technical Communication
(Business Case/What is Technical Communication)

Technical communication is as diverse as our economy. We’re involved with information design, usability, quality assurance, marketing, editing, online Help authoring, instructional design, graphic & ...

18. Improve Your Communications
(Business Case/For Technical Communication)

... practices for search engine optimization and marketing.   Let’s Get Started! Your Message is Our Business!      ...

19. Documentation Issues
(Business Case/For James River Technical Communications)

... one fee for your documentation. Cruxes Motlius The documentation you have just doesn’t read well or the versions don’t “track.” How can you push your new product out the door to meet the marketing ...

20. Engage Us
(About Us/Introduction)

... publishing Technical illustration Graphic art Technical documentation Marketing communication Training Foreign languages & translation E–commerce Project leadership & management ...