Website Design

Web Sites & Content

The Internet is mass communication today. Whether your organization is profit or non-profit, you need a Web face. And, it has to present you well. Visitors don’t spend more than a few seconds on a site when they search. They’re looking for information; if they don’t find it, they’re gone. I create Web sites that comply with best practices for SEO and marketing.

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Business Writing

Business Writing

We prepare résumés, business cards, flyers, product specifications & presentations that succeed. We have the experience, professionalism, and acumen to give your communications the flair and competence demanded in an increasingly competitive business world.

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Business Writing

Manuals

No one will earn a Pulitzer Prize for the Great American Technical Manual, but a bad manual can do a lot of damage. We produce manuals that are well-organized, well-written, complete, and correct.

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Business Writing

“How-To” Guides

Also called “Quick-Start” guides, these let your people get up and run with your applications quickly and easily. They rely heavily on graphics to show how to do specific job-related tasks.

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WinningBusiness Presentations

Winning Presentations

A good presentation helps you sell a product or a position. There are ways to create presentations, and there are better ways to do it.

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Feature1

One Project—One Price

Nothing ruins a project like a cost overrun. With a fixed-fee contract, you’ll know how much it will cost you. It’s a win-win situation.

Feature2

No Double-Talk

Life and profit margins are too short. Your communications must deliver value. I deliver on my commitments and add value to your products.

Feature 3

No Surprises

I deliver what I promise. I meet your deadlines. I charge only what we—your company and I—have agreed will be charged.

May 19, 2012
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Hardware and software engineers are designers by nature and training. They design the infrastructure of the product and build the mechanics that allow it to function.

The Widget
The product, or widget, they produce for you probably appears to them to be incredibly and elegantly simple. And, it is—to them. Those who use that product may not see it in the same light, however.

You may see your product as elegant in its simplicity and ease-of-use…But do your customers?

Designing Writers

What the customer wantedWhat the customer gotWriters are also designers—a competent technical communicator has the experience and skill to design your documents effectively and efficiently.

Your hardware and software engineers cannot work in a vacuum, of course. Intuition only goes so far toward realizing a useful product. In the case of software, each development environment from the traditional System Development Lifecycle to Agile to Rapid Prototyping begins with the need for requirements analyses to inform the design.

Constant change—chaos—often produces unexpected and undesired results.

Technical communicators don’t work well in a vacuum, either. Flexibility is important, but no writer can anticipate every possible change in an environment that may be called, charitably, dynamic. If your product development is driven by the rubric that “the only constant is change,” and if your development, training, and deployment deadlines are on a collision course, well…

Despite the methodology your developers use, the documentation they create is no substitute for the more detailed documents a good technical communicator will produce for you that allow others to maintain and modify the product as needed. These as-built documents include the:

  • Final design specifications
  • Programming reference that documents APIs and routines
  • Database views
  • Test scripts and results
  • Admin and user guides

Developer documentation does not provide the information customers need to use your products.

Feed Your Writers Well

You, your product, and your potential users will benefit greatly from your use of a good technical communicator from the start. This professional will work with you and your team to produce the requirements analysis, design specifications, and control documents. Users, admin, and network guides and training materials are a snap to produce by someone who has this background from which to work.

Technical communicators, business analysts, and systems analysts do not live in a vacuum. They need input. Specifically, your technical writers need the requirements and design specifications your team used to create your product.

 

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Sales Pitches

Business PitchSales presentation must really stand out. Anyone can build a PowerPoint presentation. I do it effectively.

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Web Sites

WebsitesI build CMS sites that let you effectively market your enterprise for a fraction of the cost you might expect.

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Product Documentation

Product documentationI develop easily used consumer documentation that reduces your customer service overhead!

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