Your Message is Our Business

It’s time—your time—to present a subject before others. Many others or few others; it doesn’t make any difference, does it? Did your boss schedule you to make a critical pitch before potential clients? Do you have to pitch a major, expensive project to the Board of Directors?

It doesn’t matter, does it? You’re safe, because PowerPoint® will protect you! (Right?) That’s true, whether either of these describes you:

Your worst nightmare?

• You’re not comfortable speaking before the public
• You’ve pitched so many subjects before so many different audiences that you can do it in your sleep

Remember: You have PowerPoint!

What PowerPoint Can Do for You

Software is a tool; PowerPoint is software. Therefore, PowerPoint is merely a tool. An experienced speaker can use PowerPoint to great effect, supporting their presentation and enhancing the experience of their audience. PowerPoint will not make you a good public speaker.

For that matter, I cannot make you a good public speaker, either. You can do that, through practice (suggestion: join your local chapter of Toastmasters International).

PowerPoint is Not the Presentation

Marshall McLuhan is famously quoted saying

…the message is the medium…

There’s more to that than just that, of course.

Today, people refer to PowerPoint as in “This morning, I gave a PowerPoint Presentation!” In itself, that’s a problem, because the subject matter you present to your audience, not the tool, should be the presentation.

We can help. Absolutely.

Kill Your Audience? Not!

PowerPoint often seduces subject matter presenters into the attempt to kill their audience through the overuse of its bells and whistles. (I blogged about this; see Death by PowerPoint.)

James River Technical Communications can create a PowerPoint document that will:

• Support your subject matter
• Help you hold your audence’s attention
• Sell your selling point

Ask us why and how we can do this for you and your presentation. We’re happy to show you.

Challenge Us!

Your Message is Our Business!