Know Your Audience

Documents are not born in a vacuum, although they may be stillborn. Why?

Too often, the author assumes he or she knows the audience and understands their information needs. In fact, more often than not, managers, engineers, and even marketing specialists conduct little research to identify what the audience needs and expects.

Authors need to know how those for whom the product was developed will use it to do their jobs. When the author knows that, your documents will be much more readily accepted and used, and your customer service costs will diminish.

Make Your Documentation Work for You!

Installation and user guides, programming references,  and marketing communication can and should be used over and over in different forms as needed to serve your enterprise and customers. You want results that are measurable, especially if yours is a small or medium-sized company!

Use James River Technical Communications to evaluate your information structure and offer an architecture that best meets your needs and those of your clients.

Challenge Us!

Your Message is Our Business!