Are you trying to publicize a service, product, product line, or any combination? Advertisements and press releases certainly help. Have you also considered promoting your line with a white paper?

The term, “white paper,” comes from our neighbors across the pond. British government officials developed position papers that became known as “white papers” to describe government policies. The term is more widely used today (in fact, British officials now call these “Command Papers”), but there is an expectation or anticipation of authority behind the term.

If you plan to issue a white paper, readers expect it will contain much more than what some call “marketing hype.” Authors need to include considerable research to show, for example, how a product, service, or policy supports current standards or practices.

I will thoroughly research all aspects of the premise on which you wish to base your white paper.

I will prepare the images—graphs and pictures—used, if any and deliver a finished document within two weeks from the start of the project. If you wish, I will either arrange a peer review of the document or defend it before a “murder board” comprised of experts you choose.