About JRTC
Introducing JRTC 
What Is JRTC? 
Principles 
Remote Work 
Invoicing You 
Information Structure 
Communication Issues 
Add Value 
Business Communication 
Document Portfolio 
Propaganda
Death By... 
Web Links
Web Sites & Content
The Internet is mass communication today. Whether your organization is profit or non-profit, you need a Web face. And, it has to present you well. Visitors don’t spend more than a few seconds on a site when they search. They’re looking for information; if they don’t find it, they’re gone. I create Web sites that comply with best practices for SEO and marketing.
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Business Writing
We prepare résumés, business cards, flyers, product specifications & presentations that succeed. We have the experience, professionalism, and acumen to give your communications the flair and competence demanded in an increasingly competitive business world.
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Manuals
No one will earn a Pulitzer Prize for the Great American Technical Manual, but a bad manual can do a lot of damage. We produce manuals that are well-organized, well-written, complete, and correct.
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“How-To” Guides
Also called “Quick-Start” guides, these let your people get up and run with your applications quickly and easily. They rely heavily on graphics to show how to do specific job-related tasks.
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Winning Presentations
A good presentation helps you sell a product or a position. There are ways to create presentations, and there are better ways to do it.
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Web Sites- Business Writing
- Manuals
- “How-To” Guides
- Presentations
One Project—One Price
Nothing ruins a project like a cost overrun. With a fixed-fee contract, you’ll know how much it will cost you. It’s a win-win situation.
No Double-Talk
Life and profit margins are too short. Your communications must deliver value. I deliver on my commitments and add value to your products.
No Surprises
I deliver what I promise. I meet your deadlines. I charge only what we—your company and I—have agreed will be charged.
How often have you or your staff confronted a new software application with no clue how to use it?
Do your customers receive a cheat sheet they can use without having to resort to the online Help? Is it really important to provide this type of information today?
Users need to use the products you sell. People have problems using online Help systems; this has been often documented. For many, it’s too hard to page through subject after subject in online Help just to find what hotkey they can use to conduct an operation much more quickly. I can’t blame those people; I hate Help, too. In most cases, it just doesn’t help.
Teach Your [Customers] Well…
Okay, the point is valid even if it’s borrowed. Is one of your organization’s goals retention of customers? If so, it’s important to provide quality training and reference materials that help them use your products. What happens otherwise?
These can happen, that’s what.
How Do Adults Learn?
Adults most often learn by directing themselves and evaluating, on their own, the quality of their learning. In part, this reflects the different influences and demands upon an adult as opposed to a child. The science of teachig children is known as pedagogy whilst that of adult learning is andragogy. When an adult attends a class at a university or an instructor-led seminar, she or he is being taught pedagogically. On the other hand, when your customer installs, opens, and tries to use your product—either hardware or software—he or she is learning andragogically since the adult learner directs his or her own training.
That’s why Quick-Start references and user guidebooks are so important to you—your customers depend on your documentation to easily and properly use your products.
The Quick Reference Guide
The Quick-Start Reference, or Quick Reference guide, is an operational roadmap for your product. It shows and briefly describes the shortcuts that may be taken to accomplish a task using your product. The content does not attempt to explain why the user should push a button; it merely shows what button or buttons may be used to execute a simply identified task.
Typically, I organize a Quick-Start reference by the operations a user can execute with your product. The requirements analysis used to guide your design specifications is critical to the organization of this reference. After all, the requirements were based on analyses of your customers’ needs and wishes, weren’t they?
What’s a “User?”
Users are also widely characterized as the class of people that use a system without complete technical expertise required to fully understand the system. In most hacker-related contexts, they are also divided into lusers and power users. [Wikipedia]
Distribution
You can distribute quick reference guides as:
- 3"x5" cards
- Printed rochures
- Printed fold-out sheets
- Electronic portable document files (PDF)
Sales Pitches
Sales presentation must really stand out. Anyone can build a PowerPoint presentation. I do it effectively.
Web Sites
I build CMS sites that let you effectively market your enterprise for a fraction of the cost you might expect.
Product Documentation
I develop easily used consumer documentation that reduces your customer service overhead!
