Your WebsiteIdentify Your Needs
Every enterprise today has a Website.
Of course, not only businesses have a presence on the World-Wide Web. The Internet is populated also by non-profit organizations, governments & government agencies, and many, individuals.
What do these have in common? Only the World-Wide Web.
Are you thinking about creating rebuilding your current Website? If so, why?
Why would a professional who creates Websites ask this in an article that he hopes will promote his services?
My reason is simple: Your Website involves a considerable investment of time and money by you and your developer. If this question is not answered at the start, the project is doomed.
Your Site & Your Business Plan
Your Website must serve one primary purpose: To further the goals of your business or enterprise. Your business plan should specify the goals, methods, and metrics you use to measure your success. Your Website should not be an afterthought; an adjunct added to your organization simply because everyone has one.
Your presence on the World-Wide Web should be thoroughly integrated with your business plan. I always ask these questions of potential clients:
- How does your organization earn money?
- How can your Website help your company earn money?
- What elements of your business plan must be supported by your Website?
- Who are your primary competitors?
Every element of a Website is integrally related to these primary questions. Those elements include:
- Business Communication—How you want to build your Customer Base
- Compliance—What Web standards must your Website follow (such as Accessibility)
- Customer Communication—How you allow customers to “speak” with you
- Visitor Behaviors—Define the information architecture needed to attract visitors to your profit centers
- Branding & Brand Positioning—Branding is more than a simple image or tag line
We answer these questions BEFORE we look at the techniques or technologies used to implement the Website.