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2917 Four Mile Run Drive • Richmond, VA 23231-8905 • 804.795.2914
We return value to you by communicating your message accurately, effectively, and efficiently.
No matter what kind of professional service you offer your community—medical, dental, accounting, legal, real estate—your success can only be helped by good, effective communication. Think of those with whom you communicate regularly:
Consider how your company or practice communicates. For instance, do you provide any of these to your clients, customers, investors?
How do you publish your content? Do you offer them on your Web site across the Internet? On your company intranet? Do you e-mail information about your products and services? Do you print brochures or guides?
There’s an architecture to publishing information. Sometimes it’s as simple as typing the information into an electronic file using a word processing application and printing it on your office printer. You may produce electronic files, copy them onto a disc, and deliver that disc to a printer. Your printer may receive files electronically.
Do you include the same information in different documents? Pieces, or elements, of data about a particular product or service may appear in different publications. One publication may contain more technically complex information about a product or service than another. When you modify that information, can you easily update it wherever it appears (manual, brochure, or Web page)?
You’re in business; you take an ordered, thoughtful approach to your products and services in order to minimize costs and earn maximum profit from them. Apply this approach to your documentation!
We can help you design your publication infrastructure. Good technical communicators are good at system analysis and information design. We know the available tools and we know the best practices used in our field. We won’t give you a “pie-in-the-sky” white paper recommending solutions far beyond your needs and capabilities. Instead, we work with you to establish an infrastructure that serves you, not us.
It’s important to create a thoughtful, pragmatic publishing architecture. This lets you publish your information effectively in all the forms or methods you use. It lets you convert your documentation effort from an overhead expense to a revenue-producing venture.