Website Design

Web Sites & Content

The Internet is mass communication today. Whether your organization is profit or non-profit, you need a Web face. And, it has to present you well. Visitors don’t spend more than a few seconds on a site when they search. They’re looking for information; if they don’t find it, they’re gone. I create Web sites that comply with best practices for SEO and marketing.

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Business Writing

Business Writing

We prepare résumés, business cards, flyers, product specifications & presentations that succeed. We have the experience, professionalism, and acumen to give your communications the flair and competence demanded in an increasingly competitive business world.

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Business Writing

Manuals

No one will earn a Pulitzer Prize for the Great American Technical Manual, but a bad manual can do a lot of damage. We produce manuals that are well-organized, well-written, complete, and correct.

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Business Writing

“How-To” Guides

Also called “Quick-Start” guides, these let your people get up and run with your applications quickly and easily. They rely heavily on graphics to show how to do specific job-related tasks.

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WinningBusiness Presentations

Winning Presentations

A good presentation helps you sell a product or a position. There are ways to create presentations, and there are better ways to do it.

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Feature1

One Project—One Price

Nothing ruins a project like a cost overrun. With a fixed-fee contract, you’ll know how much it will cost you. It’s a win-win situation.

Feature2

No Double-Talk

Life and profit margins are too short. Your communications must deliver value. I deliver on my commitments and add value to your products.

Feature 3

No Surprises

I deliver what I promise. I meet your deadlines. I charge only what we—your company and I—have agreed will be charged.

May 19, 2012
Text Size

Hand-coded CSSIn the past, sites that presented content in two, three, or four columns accomplished this through the use of tables.

A table in Hypertext Markup Language (HTML) is very similar to a table designed in any good word processing application—you place content within cells that are within rows bisected by columns. Designers of such sites hand-coded each text item (line, paragraph, or list element) for the font, size of the font, spacing between lines and paragraphs, and so forth, directly within the HTML structure of each Web page. Establishing and maintaining a consistent look on each HTML page involves repeated and labor-intensive manually-implemented steps. And, these pages take a long time to load, since the browser has to pass through the code first to identify and acquire the resources needed to follow the code.

The answer to this approach is to separate the data and its structure from the presentation code. The designer writes the instructions govening how information is seen by visitors in a style sheet that is used on multiple pages: these instructions, contained in a single file called by the home page, "cascade" throughout the HTML pages developed for the Web site.

The interesting thing is, that the cascading styles can be used to create virtual columns, headers, and footers. That is, they look and function like these elements of a table without using the code for a table or tables. This significantly reduces the processing time, or overhead, needed to display the pages of a site and increases the ability of impaired individuals to access and make fuller use of the site.

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Sales Pitches

Business PitchSales presentation must really stand out. Anyone can build a PowerPoint presentation. I do it effectively.

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Web Sites

WebsitesI build CMS sites that let you effectively market your enterprise for a fraction of the cost you might expect.

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Product Documentation

Product documentationI develop easily used consumer documentation that reduces your customer service overhead!

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