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Your enterprise—whether a non-profit community group or an accounting practice—needs a presence on the World Wide Web these days. For one thing, it’s the easiest way to keep your constituency or customers informed of your events, products, services, and special offers.
You want a well-designed, well-built Web site that attracts people to your company and its products or services.
You want someone who can help you make your mark on the Web. Perhaps you want someone doesn’t use pre-cast designs into which you have to fit your message. Do you want someone who will identify what you want to say and how to present it within your marketing strategy? You need us.
The information on your Web site is as important as the design and functionality. The same principles that apply to published documents—clarity, organization, ease of use, maintainability—apply to the content of your site. Technical communicators are especially skilled with the art of presenting information on the Web to realize maximum return on your investment.
All text on a Web page—whether that page is on the Internet, an intranet, or the World Wide Web—has to be organized, or tagged, before it can be seen. You know about Hypertext Markup Language (HTML) and you’ve heard of Extensible Markup Language (XML); you may know that these are subsets of the Standard Generalized Markup Language (SGML) which is a descendant of IBM’s original General Markup Language (GML). You’ve heard or know personally about Java, Javascript, JavaBeans, Flash, PHP, CGI and a dozen other 3– and 4–letter abbreviations that make up the alphabet soup we use to describe the technical infrastructure and controls used to display and manipulate information of a Web page. These don’t organize your information.
The point is, that every Web page is a structured environment. Whimsy doesn’t work very well. The tags used by the markup language allow people to find and read data. Without them, the information on a Web page is lost in the telecommunication bit-bucket—it’s there, but it can’t be found and used.
You hire Web developers to build the infrastructure of your site to provide the functions you want it to offer.
Every piece of information published and transmitted, from speech to letters to e-mail to Web pages, is structured. If you don’t organize your information so that it conveys the message you intend, it won’t be understood. Battles and wars are lost through miscommunication: so are sales.
This is more than grammar. It’s about the design of information—achieving the best flow to guide consumers of your data from one point to another in a way they understand and that meets your business needs. We know and use best practices of information architecture and usability. We help you achieve the best return on your Web investment.