Why Technical Communication?
There’s plenty of competition. In fact, the competition grows fiercer when the number of competitors shrinks. All of us—and we're no different—look for newer and more innovative ways to get our message out to the consuming public.
Every company is about making money: profit. What builds profit is good; what doesn’t, isn’t. Lowering costs affects profit, but cost–cutting is not the same thing as increasing profit and shareholder value. Companies try to reduce overhead. They talk about doing more with less, about working smarter, and about multi-tasking.
It’s about Communication
Everything we do communicates a message to others, whether we speak, write, or act. People react to our messages. This is particularly critical to you and your business.
- You know how to use PowerPoint®
- Do you know how to build a compelling presentation?
- You want a brochure that helps you sell your company
- Do you have the time to write it and the software to do it right?
- You want (and need) a Web site
- Can you do it yourself? Do you want it to fit your needs or do you want to use templates someone else has prepared?
Communication & Profit
Your engineers or developers excel at their jobs but may not be the best writers. Engineering a product and designing its supporting documentation follow similar principles but require different skills and training.
Technical communication directly affects your staff, products, and profits. If you depend upon proposals to win new contracts, you need to communicate your concepts effectively to win new business. If you depend upon individual consumers to use your services, you need to attract them by communicating clearly the value of your service over that of your competitors. Every communication product you use contributes to your profits, either positively or negatively. Every marketing e-mail, brochure, flyer, newsletter, user guide, instruction set: everything you communicate affects your profit.
When you consider the role of technical communication and technical communicators in your enterprise, consider how they can help you increase your profit.
It’s About Profit
You don’t need just anyone to do this for you—you want artisans in the fields of business and technical communications. You want someone whose work has earned awards, who has a reputation for doing things right and on budget.