Increase Return on Your Investment
Communications—documents, brochures, or Web content—are not born in a vacuum, although they may be stillborn.
Why? Too often, the author assumes he or she knows the audience and understands their information needs. In fact, more often than not, managers, engineers, and even marketing specialists conduct little research to identify what the audience needs and expects.
Technical authors need to know how people will use the product to do their jobs. When the author knows that, your documents will be much more readily accepted and used, and your customer service costs will diminish.
Use & Re-use Your Content!
You use your content over and over in different forms as needed to serve your enterprise and customers. Think of how often you use the same content in how many different forms:
- Installation instructions
- User guides
- Programming references
There are also marketing materials such as:
- Website articles
Now, consider the cost involved in revising and updating each publication, separately!
You want results that you can quantify and measure, especially if yours is a small or medium-sized company.
Let me build content that best meets your needs and those of your clients!